The Versa was introduced in the United States and Canada in July 2006 as a 2007 model. North and Latin American models of the Tiida use a DOHC 1.8 L gasoline engine and are assembled at Nissan's Aguascalientes, Mexico assembly plant.
The Versa is Nissan's current entry-level model in North America, while the Nissan Sentra, the previous entry-level model, moved upmarket with its latest redesign. While both the Versa and Sentra are essentially compact cars, the Versa's competition includes subcompacts such as the Honda Fit and Toyota Yaris, while the Sentra is positioned against the Honda Civic and Toyota Corolla.
The North American Versa debuted at the 2006 North American International Auto Show in January of the same year. The hatchback model was introduced first, with the sedan arriving later at the end of the year. Both vehicles are 2007 models. The Versa is powered by a 1.8 L I4 MR series engine producing 122 hp (91 kW) and 127 ft·lbf (170 N·m). Three transmissions will be offered: a 4-speed automatic, a continuously variable transmission, and a 6-speed manual. It is the only car in its class (in the North American market) to offer a six-speed manual transmission as standard equipment.
Nissan has reported a Nismo-trim Versa will be available, including a sport suspension, more aggressive wheel and tire package, along with some distinguishing interior and exterior styling cues. Many Nissan accessories are available for the Tiida, but there is no word yet from the company when they will be brought to North America.
The Versa is listed as a mid-size car by the EPA. Sales have been limited by short supply, and many dealers are pre-selling and charging additional markups. 2,956 Versas were sold during the summer of 2006.
The Versa is the only car in its class with optional Bluetooth connectivity for electronic devices. Commercials for the Versa are parodies of the numerous Erectile Dysfunction pill advertisements like those of Levitra and Viagra.
In 2007, the first European countries began receiving imports of the Versa, although British sales have yet to start. British buyers have so far been without a Nissan product in this crucial sector since the demise of the Almera in November 2006.
In 2008-01-11, Chrysler announced an OEM version of Nissan Versa sedan for limited distribution in South America beginning in 2009.
The Versa is also exported to Israel, where it is sold as TIIDA .
In the first season of the NBC show Heroes, the Versa was driven all over the U.S. by two of the main characters, Ando and Hiro.